October 24, 2007
(Updated November 4, 2007)

The world’s largest sports card expo takes place every spring and fall in Toronto. Collectors, dealers, and manufactures from around the globe attended. While the staple of the show is sports cards, with a focus on hockey cards being in the largest hockey market around, memorabilia, jerseys and just about anything collectors can dream of will be available. The show will also include special autograph guests and unique hockey cards only available at this sports card expo provided through Upper Deck and In The Game’s wrapper redemption program.

The Fall Toronto Sports Card Expo takes place November 9, 10, and 11, 2007

Toronto International Centre
6900 Airport Road, Mississauga, Ontario.

Hours: Friday 1 pm - 10 pm / Saturday & Sunday 10 am - 6 pm

Admission Prices: Adults: $12 per day / Children 6-12: $3 / Children 5 and Under: FREE / Weekend Pass: $25

Hockey and NFL Autograph Guests

On Friday autograph guests include legendary goaltenders Johny Bower, Felix “The Cat” Potvin, and Curtis Joseph. Saturday’s autograph guests include The French Connection (Gibert Perreault, Rene Robert, and Rick Martin), Claude Lemieux, and NFL’s Jim Brown. Sunday, the final day, includes autograph guests Elmer Lach, Phil Goyette, and Serge Savard.

Corporate booths include Upper Deck, Beckett, NHL, The Hockey Hall of Fame, eBay, Topps, PSA, Canadian Sports Collector, and In The Game Trading Cards, to name a few.

Upper Deck and In The Game Hockey Card Wrapper Redemption Programs Fall 2007 Expo

Upper Deck and In The Game have announced the details of their popular hockey card wrapper redemption programs.

In The Game Hockey Card Wrapper Redemption Program Details:

O Canada

Collectors opening boxes of In The Game’s 2007-08 O Canada product can redeem their wrappers and box tops for an exciting and exclusive Fall Expo O Canada Game-Used Memorabilia card OR a Game-Used Memorabilia card from the O Canada series stamped 1/1. Sealed boxes of O Canada must be opened at the In The Game booth.

The 20-card exclusive Fall Expo O Canada Game-Used Memorabilia card collection features some of the greatest players to ever lace up a pair of skates in international competition along with some of the game’s brightest new stars. Limited to 25 copies each, these cards are sure to appeal to collectors everywhere and feature an exclusive design.

Here is the O Canada Exclusive Game-Used Memorabilia card checklist:

Leland Irving
Carey Price
Angelo Esposito
Kyle Turris
Sam Gagner
Marc Staal
Steven Stamkos
Jonathan Toews
Hayley Wickenheiser
Dany Heatley
Joe Sakic
Steve Yzerman
Roberto Luongo
Martin Brodeur
Joe Thornton
Chris Pronger
Patrick Roy
Vincent Lecavalier
Justin Pogge
Andrew Cogliano

Ultimate Memorabilia 7th Edition

Collectors opening UM-7 packs can redeem their cardboard wrappers for a card from the exciting 20-card Fall Expo Exclusive UM-7 Game-Used Memorabilia set. Sealed boxes and packs of UM-7 must be opened at the In The Game booth.

This collection features hockey’s best players from the past, present and future. Limited to 25 copies each, every card is encapsulated in an Ultimate Holder bearing a Gold Ultimate label and will only be available at the Fall Expo. These cards are sure to appeal to collectors everywhere and feature an exclusive design.

Here is the 20-card Ultimate Memorabilia Exclusive Game-Used Memorabilia card checklist.

Patrick Roy (Colorado)
John Tavares
Jean Beliveau
Jaromir Jagr
Martin Brodeur
Mike Modano
Steve Yzerman
Patrick Roy (Montreal)
Terry Sawchuk
Maurice Richard
Jordan Staal
Ilya Kovalchuk
Jacques Plante
Joe Thornton
Dominik Hasek
Angelo Esposito
Joe Sakic
Alexander Ovechkin
Dany Heatley
Borje Salming

Six Team Celebration Redemption

On the heels of the ultra-successful Maple Leaf Forever series offered at the 2007 Spring Expo, In The Game has developed an exciting sequel that is sure to be a smash hit once again!

Six Team Celebration is a tribute to what many fans consider to be the greatest franchises in the history of the game. The NHL was a six-team loop from 1942-43 to 1966-67 and these 25 seasons saw Stanley Cup runs by the Toronto Maple Leafs in the 1940s and 1960s, the incredible run of league titles by the Detroit Red Wings, the rise of the Chicago Blackhawks into a powerhouse, glimpses of brilliance from the Boston Bruins and New York Rangers along with the sheer dominance of the Montréal Canadiens that will never be paralleled.

Since that time, all of those clubs have had varying degrees of success and fan loyalty remains high. A multitude of memorable players have skated for these clubs over the past 40 years and some of them will also be included in this set.

In The Game is respected among hobbyists for the lengths the company has gone to acquire pieces of vintage game-used memorabilia for their cards. The lineup for this set is absolutely stellar and each of the classic franchises is well represented. Limited to just 25 copies each, they are sure to be a hot item at the Expo!

There are two ways to obtain these cards: collectors can open three boxes of 2007-08 O Canada and receive two cards or they can open one pack of the Ultimate Memorabilia 7th Edition and receive one card.

The 30-card Six Team Celebration Exclusive Game-Used Memorabilia card final checklist will be announced at the Fall Expo but will include: Maurice Richard, Dave Keon, Ed Giacomin, Ted Lindsay, Gerry Cheevers and Glenn Hall.

Upper Deck Priority Signings Hockey Card Wrapper Redemption Program Details:

Upper Deck will display new trading card and collectible products at their booth. They will also have interactive elements as well. A daily raffle is planned at the Upper Deck booth for one NHL All-Star Vinyl collectible figurines and one for a recent higher end NHL trading card product. The company also has plans for a variety of giveaways during the course of each day consisting of Upper Deck NHL trading cards, t-shirts, carabineers and backpacks.

The most exciting program is the semi-annual hockey card wrapper redemption program where collectors who open a box of the 07/08 NHL Fleer Ultra, 07/08 NHL Artifacts or the 07/08 NHL Upper Deck Series 1 at the Upper Deck booth will receive a random NHL autograph card. This rare autograph set, called Priority Signings, is constantly a favorite with show attendees and it includes some of the greatest names in hockey with players like Sidney Crosby, Wayne Gretzky and Mr. Hockey Gordie Howe. This promotion will only be available while supplies last each day.

"This show is really important to us as it is basically our chance to say thank you to the collectors who have supported our products year in and year out,” said Karvin Cheung, Upper Deck Product Manager for Hockey. “We spend a lot of money putting this Priority Signing set together and by distributing so many free items, but it’s worth it to us because it helps collectors see how much we appreciate their loyalty to our products."

2007-08 UD Priority Signings Toronto Fall Hockey Card Expo Checklist:

Andrei Kostitsyn - Montreal Canadiens

Brad Boyes - St. Louis Blues

Bryan McCabe - Toronto Maple Leafs

Ben Ondrus - Toronto Maple Leafs

Barry Tallackson - New Jersey Devils

Christoph Schubert - Ottawa Senators

Cam Ward - Carolina Hurricanes

Dimitri Patzold - San Jose Sharks

Erik Christensen - Pittsburgh Penguins

Evgeni Malkin - Pittsburgh Penguins

Gordie Howe - Detroit Red Wings

Guillaume Latendresse - Montreal Canadiens

Jean-Sebastien Giguere - Anaheim Ducks

John-Michael Liles - Colorado Avalanche

Jeff O'Neill - Toronto Maple Leafs

Jordan Staal - Pittsburgh Penguins

Kyle Quincey - Detroit Red Wings

Mike Cammalleri - Los Angeles Kings

Marc-Andre Fleury - Pittsburgh Penguins

Markus Naslund - Vancouver Canucks

Mikael Tellqvist - Phoenix Coyotes

Marc-Edouard Vlasic - San Jose Sharks

Niklas Backstrom - Minnesota Wild

Petteri Nokelainen - Boston Bruins

Ryan Craig - Tampa Bay Lightning

Ryan Getzlaf - Anaheim Ducks

Ron Hextall - Philadelphia Flyers

Rostislav Klesla - Columbus Blue Jackets

Steve Bernier - San Jose Sharks

Sidney Crosby - Pittsburgh Penguins

Stephen Weiss - Florida Panthers

Ty Conklin - Pittsburgh Penguins

Wayne Gretzky - Edmonton Oilers

Wade Redden - Ottawa Senators

Yan Stastny - St. Louis Blues

Zach Parise - New Jersey Devils